Color Trends 2015

Colour forecasts for 2015 are starting to emerge, with trends going in opposite directions.

On the one hand, there’s longtime British paint maker Farrow & Ball, predicting soft, comforting tones will be popular in the coming year to keep us grounded in “our increasingly nomadic working lives, where smart devices keep us connected wherever we are,” spokeswoman Rebecca Maclean says in a release.

Soft shades of green, blue and pink are the perfect antidote to our hectic lives and embrace current trends for warmer, more earthy interiors, she says. The hues are paler in appearance to help create calming spaces.

Softer hues (like Farrow & Ball’s Light Blue) that embrace current trends for warmer, more earthy interiors, are the perfect antidote to our increasingly nomadic working lives, helping us to feel more grounded, the paint maker says in announcing its key colours for 2015.
Softer hues (like Farrow & Ball’s Light Blue) that embrace current trends for warmer, more earthy interiors, are the perfect antidote to our increasingly nomadic working lives, helping us to feel more grounded, the paint maker says in announcing its key colours for 2015.Farrow & Ball / Ottawa Citizen

At the other end of the colour spectrum, Canadian paint maker Sico thinks we’re looking for bolder, more expressive-looking homes in the year ahead.

“After years of playing it safe with neutral decor, Canadians are demonstrating more confidence in their colour choices,” the company says in a release.

Its palette for 2015 emphasizes rich terra cotta, deep slate, aqua blue, fruity red and vivid jewel tones, with blues of all shades being a favourite in each colour group.

Marketing manager Mylène Gévry credits technology for the renewed interest in colour.

“People today are exposed to bright hues everywhere they go … so we’ve become more comfortable with colour as a society,” she says. “Even anti-technology types who prefer to stay grounded in nature tend to gravitate toward richer earthbound tones due to the colourful influence of the world around them.”

Meanwhile, the global authority on colour, Pantone, has yet to reveal its colour of the year for 2015. That announcement is expected in the coming weeks. This year’s colour was the vibrant radiant orchid.

Pantone’s colour of the year for 2014 was radiant orchid. The global paint authority has not yet announced its colour of the year for 2015.
Pantone’s colour of the year for 2014 was radiant orchid. The global paint authority has not yet announced its colour of the year for 2015.

Now Sherwin Williams:

Color will take a positive turn heading into 2015, says Sherwin-Williams annual color trends forecast, announced at NeoCon 2014.

The paint and coatings manufacturer’s director of color marketing, Jackie Jordan, is showing the colormix 2015 collection, which features optimistic color stories that reflect the brightened outlook for the economy. The colormix 2015 forecast also seems to jive with the vibrant, even radical, colors seen in accents and particuarly panels at NeoCon this year.

“We’re seeing a more cheerful approach to design,” says Jordan. “We’ve weathered the recession and are finally seeing hopeful signs of growth and expansion. Our revived good spirits echo the optimism that followed World War II, when GIs returned home from exotic loca

Benjamin Moore picks pale green as color of 2015

Is Guilford Green the hue for you?
 

Photo courtesy of Benjamin Moore.

Benjamin Moore has picked a neutral silvery green as its 2015 Color or the Year. Called Guilford Green, the hue is part of the paint company’s toned-down palette for next year. “Monochromatic colors feel right, right now,” the company states on its website. We’ll leave color trends to the pros at Benjamin Moore but when it comes to choosing the right paint, Consumer Reports’ experts know which stand up to everyday wear and tear and which may not.

Guilford Green is available in three varieties of Benjamin Moore interior paint at different price points—Aura Interior, $68 a gallon, Regal Select Interior, $45, and Ben Interior, $37. Of the three, Aura Interior was a pick in all three sheens (satin/eggshell, flat/matte and semi-gloss) we test. All are self-priming, fade-resistant, and better than most at resisting sticking and mildew. Regal Select Interior, however, did not perform as well in our tests because it didn’t go on as smoothly. We didn’t test the lower-cost Ben Interior.

On its website, Benjamin Moore features Guilford Green with a number of complementary colors as well as darker and lighter shades of green. That’s not a bad idea because the hue may not be for you. Light affects color. So once you’ve zeroed in on a color you like, consider buying three samples: the color you’re drawn to, and a shade lighter and one darker. Paint a sample next to a window and in an area that’s dark, viewing the colors in daylight and at night, with the lights on and off. Then choose the one that looks best in all lighting conditions.

les,” and a direction toward “fresh, joyful interiors.”

Sherwin-William’s forecast, called “colormix 2015,” identifies four upbeat streams of color, strains that run concurrently. The colors are grouped into four palettes: Chrysalis, Voyage, Buoyant and Unrestrained.

 

 

 

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